• Bonus 50% More Love Free
• Established 1912
• With Mafura & Baobab
• Cleanse & Restore Extremely Dry, Brittle Hair
• Sulfate Free & Color Safe
• Made with Fair Trade Shea Butter
• Cruelty Free
• Ethically Traded- Sustainably Produced
• Certified B Corporation
• Family Founded & Operated
• No Sulfates
• No Parabens
• No Phthalates
• No Mineral Oil
• No Animal Testing
• No Petrolatum

Repairs by reducing breakage on heat styled hair up to 76% when used with our hydrate + repair conditioner*. This sulfate free shampoo works along to gently cleanse hair, and strengthens strands from root to tip when used with our conditioner. Blended with fair trade shea butter, manuka honey and yogurt in an enriching formula that replenishes moisture to dry, brittle strands, while promoting a healthy sine. Leaves hair feeling more resilient.

Our Story

Sofi Tucker started selling Shea Nuts at the village market in Bonthe, Sierra Leone in 1912. By age 19, the widowed mother of four was selling shea butter, African black soap and her homemade hair and skin preparations all over the countryside. Sofi Tucker was our grandmother and Shea moisture is her legacy. Through community commerce you help empower disadvantaged women to realize a brighter, healthier future.

Manuka  Honey

This formula with manuka honey helps provide moisture and boost shine.

Yogurt Extract

This formula with yogurt extract adds nourishing moisture to your hair.

Mafura Oil 

This damage control formula with natural softens and promotes healthy looking hair.

Tested on our family for four generations. Never on animals.

*Tested on non-chemically treated hair.